The Beginner’s Guide to Marketing Terms

Words and phrases that make you a better marketer in the internet age

Words and phrases that make you a better marketer in the internet age - AgentImage

Dipping your toes into the world of marketing? Understanding the lingo is an excellent first step forward.

Learning the ins and outs of the field will certainly require a lot of patience and hard work, but a basic understanding always helps. The words in this list will provide you with a solid foundation to launch confidently into the business. Take a look:

  1. Advertising — The promotion of products and services to existing and potential customers. Advertising in the digital age includes website banner ads, pop-up ads, and paid search placements alongside more traditional forms like broadcast and print media.

  2. Analytics — Collecting, interpreting, and analyzing user information based on website visits, internet ad clicks, and social media interactions. These data patterns are useful for creating new marketing strategies or improving existing ones.

  3. Blog — Short for “web log,” this term may refer to creative but informative online articles, or the section of a website where these articles are published. Blogging is an effective way to attract more users to your website, generate more leads, and establish your credibility as an industry expert.

  4. Branding — Creating a distinctive name, image, or impression that your target audience will associate with your business.

  5. Closed-loop Marketing — Using information from the sales team to study how marketing efforts impact the bottom line of the business. Closed-loop marketing helps you identify which lead sources are effective and which ones are not, so you can adjust your future marketing strategies.

  6. Customer Relationship Management (CRM) — Computer software that tracks interactions with existing and potential customers. CRM programs compile contact information, schedule events such as appointments and meetings, and log the details of each interaction to create a database that can be referenced for succeeding marketing decisions.

  7. Content — Any piece of information produced to promote (viewing, sharing, and discussion) among a target audience. Content may come in the form of (articles and blogs), static and animated images, video clips, and (podcasts or music). These provide the substance in any marketing strategy and campaign.

  8. Conversion — When a website user responds to a call to action. Ideally for businesses, this means turning a visitor into a paying customer. In digital marketing, however, even simple actions such as opening an email newsletter, subscribing to website updates, or filling out an online registration form is considered a conversion.

  9. Drip Marketing — A marketing strategy that schedules the distribution of pre-written content to a company’s existing customers and leads. Examples include email promotions and newsletters. Understanding proper timing and common email user habits are key to effective drip marketing.

  10. Editorial Calendar — A content creation plan which helps companies create and schedule effective marketing campaigns, based on user behaviors and preferences. It also helps creative teams track the content that has been produced and the gaps that need to be filled.

  11. Engagement Rate — A metric used on websites and social media platforms to describe the interactions of users with any content. On social media, these are measured as “likes,” comments, and the number of times shared.

  12. Evergreen Content — Content that is relevant to the viewer regardless when it is accessed. Evergreen topics include irrefutable facts and subjects of commonly asked or searched-for inquiries.

  13. Inbound Marketing — The strategy of using marketing to attract visitors and potential customers toward your content, instead of relying on paid advertising to gain attention. Inbound marketing involves establishing a strong online presence through an engaging, content- and feature-packed, and easy-to-find website.

  14. Infographic — A visual product that combines snippets of information with appealing graphic design. Both easy on the eyes and easy to share, infographics are an effective format for presenting complex ideas or large amounts of data.

  15. Internet / Online Marketing — A form of digital marketing that uses the internet as the primary means to reach out and connect to existing and potential customers. Strategies include the creation and maintenance of a business website, publishing content on social media, email marketing, and banner advertising.

  16. Lead — An individual person or company that has shown interest in your company, product, or service. Anyone who has filled out a form, shared contact information, or responded to any call to action on your website may be considered a lead.

  17. Pay-per-click (PPC) — A type of internet advertising in which companies pay a search engine, website owner, or social media platform a fee every time their ad is clicked. PPC ads direct users to advertisers’ respective websites, where users can find more information about products and services that they can avail.

  18. Reach — Potential customers that will have the opportunity to see your company’s marketing campaign during a given period. Studying a campaign’s reach is important in weighing its cost, in light of the revenues that potential new customers can bring.

  19. Search Engine Optimization (SEO) — The process of improving a websites chances of appearing at the top of online search results. SEO involves customizing website elements like keywords, title and image tags, links, and more, so that the website becomes more visible on search engines.

  20. Social Media — Social networking websites and apps, as well as the content shared on these platforms. Social media is an impactful marketing tool because of its reach, accessibility, shareability, scalability, and low cost.

  21. Target Audience/Market — A particular segment of the market that is most likely to buy your products or subscribe to your services. Identifying and understanding your target audience enables you to craft more effective, strategic marketing content.

  22. Traffic — The number of users who visit a website. Traffic is a basic indicator of potential customer interest, but should not be considered the primary metric. The length of time that a user spends on a website, their responses to calls to action, and their use of a websites content and features add more substance to each visit.

  23. Viral Content — An article, image, video clip, or any other form of content that gains significant popularity, typically on social media platforms. Viral marketing is a common goal for companies that use internet marketing. The key to making content viral is striking the right balance between popular appeal and informative value.

  24. Website — A website is a structured collection of information that is published online. Websites provide businesses a dynamic and always-accessible platform to advertise their products and services, generate leads, and address customer inquiries and concerns.

  25. Word-of-Mouth — Promotion that spreads through recommendations from current or previous customers. Reviews and referrals from satisfied customers are common and effective word-of-mouth promotions.

Maximizing the internet’s immense potential - AgentImage

When it comes to internet marketing, Agent Image is the name to remember. As your reliable partners, our expert designers and marketing strategies extend a steady guiding hand as you build a strong online presence. Trust us to make you more visible, more relevant, and ultimately more prolific in your business by maximizing the internet’s immense potential.

Jump at the opportunity to boost your business success. Call Agent Image today to get started on creating an effective and influential real estate agent website. Our lines are always open at 800.979.5799.

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The Important Role of Testimonials in Gaining the Trust of Clients

You’ve likely received a host of thankful messages and glowing praise from satisfied clients. Don’t just keep them in your happy pill bottle! Convert them into testimonials and flaunt them for everyone to see.

Testimonials are crucial to your marketing success, especially in this age of viral posts and online reviews. Real estate clients look for an agent they can fully trust as they venture into what’s probably the single biggest transaction they’ll make in life. Testimonials are powerful trust signals that can go a long way in enticing new clients to your business.

Why trust is important in marketing

By nature, customers will not do business with anyone they perceive to be untrustworthy. And more often than not, customers turn to their peers, or “people like them” with the same goals and pain points, for advice on the trustworthiness of a service or product.

Key findings in BrightLocal’s 2017 Local Consumer Review Survey demonstrate the power of online reviews and testimonials in establishing trust:

  • 97% of consumers surveyed searched for a local business online
  • 73% said positive reviews made them trust local businesses more
  • 85% of those surveyed said they trust online reviews as much as personal recommendations
  • Consumers read an average of seven reviews before they trust a business

How testimonials work in building trust - AgentImage

How testimonials work in building trust

The effectiveness of testimonials is rooted in the concept of “social proof,” which states, basically, that people are more likely to do something if others who they consider as better informed are already doing it. Social proofs in marketing today come in various forms, including case studies, data or numbers, social media posts and comments, reviews, and testimonials.

Of these, testimonials resonate the most to real estate clients. Hearing good things from people who have worked with you gives potential clients the assurance that you’re someone they can trust. Testimonials provide a window through which clients can visualize what it’s like to do business with you. They can even highlight your strengths and specializations. And in the crowded and competitive real estate market, this can set you apart from the rest of the field.

On the flipside, not presenting testimonials can lose you clients who look to reviews in qualifying their choice of Realtor. These clients will move on to other agents who can present social proof, whether or not these agents actually provide better service.

How testimonials can be displayed to maximum effect

Traditionally, testimonials are lumped on a “testimonials page” on a website. While such a page is good for archiving, it does little to reel in customers through the various stages of the conversion funnel.

The conversion funnel concept states that first-time customers go through a buying path with three major components:

  • Brand awareness – Potential customers become aware of your company and checks out your website for the first time
  • Consideration – Potential customers review what you have to offer to determine if you’re the right fit to their needs
  • Conversion – Customers decide to work with you or buy your product

By displaying testimonials on strategic parts of your website and other platforms, you can encourage potential customers to move on to the next stage of the conversion funnel.

For example, having testimonials on your home page can motivate new website visitors to continue browsing and learn more about you. Testimonials on your “About” or Listing pages can seal the deal by convincing customers you’re a person they can trust, and/or an authority on the type of home or the community they’re interested in.

In addition to your website, other platforms where testimonials can create maximum impact include:

  • Marketing emails
  • Social media
  • Blog
  • Your profile on national real estate sites like Zillow and

What is an effective testimonial?

For a testimonial to be effective, it has to be authentic. People can spot fake testimonials from miles away and shun your business completely as a result.

While all testimonials are inherently good, you need to choose the most effective ones to highlight in your campaign. A good testimonial is one that:

  • Reflects your strengths and specializations
  • Refers to how you addressed the client’s pain points
  • Favorably compares you to the competition
  • Sounds sincere and credible – includes the name and some information about the reviewer. A bit of back story or unique detail is also very effective in conveying authenticity

Here are some examples from websites created by Agent Image:

Example of an effective testimonial - AgentImage

How to collect testimonials

A good time to ask for a testimonial is whenever you have a positive experience with a client. Staying engaged and maintaining a good relationship with your clients even after a sale will make it easier to request for reviews, in the same manner that it encourages referrals.

You can also adopt a system that allows you to continuously collect testimonials without having to chase clients. Include links, auto-responders, call-to-action features, and similar tools where clients can easily leave feedback on your website, direct mails, and other platforms.

Excellent sources of testimonials also include positive social media engagements, and letters or emails of thanks from your clients.

Never let a good review go to waste. Establish that all-important trustworthiness factor with the effective use of testimonials. The marketing experts at Agent Image know how to make testimonials work for you and your business. Call us today at 800.979.5799.

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10 Common Real Estate Questions Asked by Homebuyers

10 Common Real Estate Questions Asked by Homebuyers - AgentImage

Many homebuyers are clueless when it comes to the home buying process, which can be complicated and daunting for a first-timer. That’s why it’s important to provide informative answers to their most basic, yet crucial questions. One great way to guide homebuyers along the way is by providing answers and solutions to these top questions, right on your real estate website.

Read on to know more about the 10 most common questions that homebuyers ask their real estate agents:

  1. Should I buy or rent a home?

    The first question that homebuyers usually ask is whether they should buy or rent a home. While renting a home is definitely cheaper and less labor-intensive, buying a home comes with more long-term benefits. A great way to inform a homebuyer is to put up a detailed blog post on your website about the advantages and disadvantages of buying or renting. Seeing the differences in a list, table or infographic format can easily help them gauge where they are at and what they are ready for.

  2. What kind of home can I afford?

    Homebuyers usually want to get an estimate of the kind of home that they can afford. With an online home affordability calculator, they can figure out a specific budget and set a price range based on their income and financial stability. Check out an example of this in action on inLArealty’s website, which has a handy mortgage calculator on the homepage:

  3. When should I apply for a mortgage pre-approval?

    Many homebuyers make the mistake of obtaining a mortgage pre-approval only after they find the perfect home. Without one, home buyers will have a harder time finding a willing seller. Simplify the pre-approval process by breaking it down on the Buyers page of your website just like on The Altman Brothers’ website:

  4. How do I look for a home?

    Since buyers often don’t know where to start looking for a home, you need to create ways for your buyer to search effectively. A great example is seen on the Higgins Group website, where buyers can find a home by searching by area, searching by specific property type, browsing through market reports, or simply going straight to a real estate agent. Check out their website here:

  5. What are the local amenities and resources in my area?

    When buyers are looking for homes, they also take into consideration the nearby schools, shopping areas, hospitals and event centers. Having a resource list just like on Brandi Pratt’s website at can already direct the buyer to the establishments and institutions in each community.

  6. Is it possible to buy a home and sell my current one simultaneously?

    While it is possible to do both transactions at the same time, a homebuyer must first assess the pros and cons of proceeding this way. Providing an FAQ on your website can help your buyer weigh the advantages and disadvantages of both situations and make an informed decision.

  7. Can I still back out of a deal?

    Buyers are legally allowed to back out from purchasing a home. The only catch is the buyer losing their earnest money deposit. Get the buyer up to speed on the nitty-gritty aspects of the home buying process by posting a detailed blog post on the topic. They will definitely appreciate your expert opinion on the matter.

  8. Do I really need a real estate agent?

    Working with a real estate agent is a huge advantage in helping a buyer find the home of their dreams. The best way to convince a buyer is to connect with them on a personal level. Jimmy Martinez’s introduction on talks about his main goal of providing the best real estate services to his clients.

  9. Can I trust my real estate agent?

    Buying a home involves cooperation and a leap of faith from the buyer to the agent. While buyers are initially hesitant to work with a new real agent, word-of-mouth marketing can help change their minds. Just check out the heartfelt testimonials on Tracy Fran’s website that would naturally ease any doubts from the onset.

  10. How much do I pay a real estate agent?

    Homebuyers are often confused when it comes to computing an agent’s commission fees. Having a calculator feature on your website can easily give your clients an estimate of how much their agent will be getting and encourage transparency in the transaction. RezList’s calculator pop-up on indicates the agent’s commission and how much a buyer/seller can save.

Improve your real estate website and marketing strategies with Agent Image. We provide high-quality customized websites for all your real estate needs. Schedule your free consultation today by calling 1.800.979.5799 and watch your real estate business grow.

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How to Build an Effective Real Estate Community Page

Succeeding in real estate requires a fine mix of skill, savvy, and knowledge. While the first two are best gained and developed over years of hard work in the business, knowledge is a crucial advantage that any real estate professional can flaunt and harness right from the start.

A keen and comprehensive familiarity with one’s local community goes a long way in making an agent stand out amid a competitive field. But having such extensive knowledge is just one part of the equation. Being able to turn it into a resource that a wider audience can benefit from is just as important – if not more, especially in this age of on-demand information.

This is how local real estate websites – and their community pages in particular – play a crucial role in enhancing an agent’s impact and reputation.

Enhancing an agent’s impact and reputation

How Community Pages Improve Your Real Estate Website

Let’s dig deeper into the advantages that real estate professionals gain from having good community pages on their agent websites.

  • Real estate community pages make your name (or brand) more recognizable in your area.

    You already know that you’re an expert when it comes to the ins and outs of your local area. Perhaps your long-term clients recognize this, too.

    But how about potential clients you’ve yet to meet – those curious internet viewers who might be your next buying or selling customers?

    Community pages are the perfect advertisement for your expert local knowledge. Go into specific detail and, if possible, share insights from your personal experiences in the area. The more unique you make your content, the more you will stand out as an authoritative voice in the areas that you serve. You’ll rise above the competition in your location in no time.

  • Community pages make you a trusted partner for property buyers and sellers alike.

    Well-crafted community pages provide useful information for real estate buyers and sellers alike.

    For buyers, community pages should serve as a dependable insider’s look into the town, city, or neighborhood. Your knowledge of your hometown’s housing market, neighborhood profiles, and top attractions translates into a practical guide that can make their home shopping a more pleasant experience.

    Community pages are useful for people who already own homes in your area, too. When the time comes for them to sell their property, they can turn to your website for information on current home prices and other prevailing market conditions. The highlights and insights you share about the local community will also prove useful when they research on selling points they want to use to attract buyers.

  • Comprehensive community page content makes you easier to find on the internet.

    How well your online presence helps your business depends, first and foremost, on how visible you are to internet users. Infusing relevant, high-quality content with strategic keywords pays dividends in terms of boosting your website’s search engine optimization (SEO) results.

    Simply put, by adding more pages on your website to include high-ranking search terms, you improve your chances of being the top result when people search for real estate information about your area.

  • Maintaining community pages aids your continuous learning and development as both a real estate professional and a local citizen.

    Putting together a content-rich community page – even if only as a content editor, in case you delegate writing tasks to others – gives you an opportunity to revisit your existing bank of knowledge, as well as to update it with new facts and ideas. After all, every community evolves over time, and so should you, the local community expert.

Types of Community Pages

The style and content of your real estate community page may vary, depending on the locale that you serve. Here are three common types of community pages used in real estate agent websites, according to geographic scope:

  • By county

    Larger agent teams or brokerage firms that operate in larger areas cover a lot of ground with community pages that describe real estate opportunities on a county-wide scope. While faster to generate, the downside to this approach is not being able to tackle more details on a more localized scale.

  • By city, town, or municipality

    Agents that serve statewide territories find this type of community page useful. This scope of coverage provides adequately detailed information, especially on little-known suburban municipalities that surround more popular metropolitan centers.

  • By neighborhood or district

    Pages like these are where a local agent’s personal knowledge and experience in a community can really make a difference. At this level, information such as neighborhood profiles and local highlights are more obscure, so use these pages to add some useful new information on the internet, while also boosting your business opportunities.

4 Important Elements That Your Community Pages Must Feature

  • Good copy

    The best community pages are built around substantial content. When done right, your pages should make total strangers feel as if they are walking the streets and seeing the sights with their own eyes.

    This doesn’t mean you should overload these pages with chapter upon chapter of text, however. Good real estate copywriting strikes the balance between being comprehensive and being concise.

    In a nutshell, your real estate community should cover include:

    • A descriptive local profile (demographics, type of market, etc.)
    • An up-to-date market overview with relevant statistics
    • An overview of the architectural styles that buyers can find in the area
    • The different types of properties that buyers can purchase, such as residential, investment, and acreage
    • Proximity to main urban centers and popular locations
    • Information on local schools
    • Places, events, and activities of special interest
  • High quality photos and video

    Today’s internet landscape is made rich by the abundance of high-resolution visual content. Text is not the only element that makes websites useful; in fact, effective imagery is usually what catches attention first and what can cause casual or random visitors to linger and engage with more content.

  • IDX features

    Community pages are a great way to maximize the multitude of IDX tools and features that modern real estate professionals are lucky to have at their disposal.

    IDX solutions that will enrich your real estate community pages include:

    • Featured property listings with real-time updating functions
    • Quick search fields
    • Interactive map search tools
    • Lead generation forms
  • Calls to action and contact forms

    Productive real estate agent-client relationships always begin with just one message.

    When you put together your community page, be sure to prominently display your primary contact numbers and email address. Add a brief note that encourages readers to send their feedback or inquiries soon after they’re done reading your content.

Top DOs and DON’Ts When Building Your Community Pages

Top DOs and DON’Ts When Building Your Community Pages

  • DO stick to the facts. While you want to draw attention to your community, you also don’t want to make bold, inaccurate claims that will make people question your credibility as a local resource.

  • DON’T just copy from Wikipedia and other internet sources. Sure, it makes the job easy, but copying and pasting existing content is always a bad look, even when using content published in the public domain. Original content will always make you more impressive and trustworthy to your website users’ eyes.

  • DO keep content current. Real estate is a dynamic field, so review your community pages regularly to check if you need to tweak a few facts and figures. This is especially true when you include real estate pricing information in your community pages.

  • DON’T forget about social media. Get more eyeballs on your community pages by regularly featuring them on your social media posts. If your followers enjoy reading them, you stand a better chance of having your community pages shared on those convenient and high-traffic platforms.

  • DO make everyone feel welcome in your communities. The goal with effective real estate community pages is to make anyone that reads them interested to move into the locations they describe. There are instances when this is more aspirational than practical (i.e. luxury markets), but you can use good copy to make even these high-end communities feel welcoming rather than restrictive.

Do you want to learn more about how to make your real estate agent website a more powerful marketing tool? Agent Image is the partner you can trust on this journey. We offer more than eye-catching and award-winning website designs; we also help you put together a compelling strategy that can take your business to the next level.

Contact our expert designers and marketing strategists for your free consultation today. Our lines are always open at 800.979.5799.

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6 Mistakes to Avoid When Starting a Real Estate Career

Before you can even sell a house, you have to sell yourself as an expert of your chosen area and its housing market. According to the National Association of REALTORS (NAR), 87% of buyers and 89% of sellers used the services of a real estate agent in their housing transactions.

As you are taking the first steps along your real estate career path, you are bound to stumble. Avoid tarnishing your reputation by knowing the most common beginner mistakes in real estate.

  1. Rushing in

    Before anything, sit down and make a business plan. You might think that all you need to do is sell homes, but you could be spending money and time while not gaining anything in return.

    Set specific services that you will provide and pick aspecialization. Try asking yourself these questions:

    • Will you specialize in residential or commercial?

    • Will you work with first time home buyers?

    • Will you want to cater to investment property clients?

  2. Expecting immediate success

    Set realistic goals for yourself. A lot of new real estate agents expect success straight away. Statistically, it could take two months before your first real sale. That is why you must meticulously plan your budget and keep your goals doable within your means. On average, it could take two years before you start making a decent amount from your real estate business.

  3. Coming unprepared

    Set realistic goals for yourself. A lot of new real estate agents expect success straight away. Statistically, it could take two months before your first real sale. That is why you must meticulously plan your budget and keep your goals doable within your means. On average, it could take two years before you start making a decent amount from your real estate business.

    This means:

    • answering their calls in a timely manner

    • making sure that you have studied your area and its communitiesso that you can make recommendations and talk about available amenities

    • knowing whatever niche you specialize in

    • keeping updated with the property laws and the market trends in the housing industry

  4. Overspending

    When you are starting out in real estate, you are going to need to spend before you can profit. Expect no income in the first three months, so plan accordingly and make sure you have savings set aside for the following expenses:

    • office supplies

    • organizational dues

    • printing of business cards and marketing tools.

    • a Multiple Listing Service (MLS) subscription

    • a phone

    • a means to get you to showings like a car and gasoline

  5. Unfocused marketing

    Another area where new real estate agents tend to overspend is marketing. Omnicore reports that traditional methods such as cold-calling and direct mail yields a 1.7% conversion rate. Meanwhile, SEO has a 14.6% conversion rate, making having an easily discoverable website the best and most cost-effective way to improve business.

    Building your contacts and creating rapport with other agents is a must, but digital marketing is cheaper and more effective than traditional print media as long as you:

    • make yourself visible in search engine results

    • add digital tools and informational resources

    • make sure your website offers captivating content

    • make sure your website adheres to the current digital marketing best practices

  6. Not having an engaging website

    According to NAR, 93% of real estate agents had a functioning website, but 48% of real estate firms worry that they will not be able to keep up with technology. Utilize the power of internet marketing; build your brand and engage with your audience via social media and your personal website.

You might think that digital marketing is beyond your expertise or is too complicated for a beginning real estate agent. Avoid making reals estate mistakes with guidance of real estate internet marketing experts. Our team can help set you on the right path to growing your new real estate business with a FREE consultation. Be a step ahead when starting out and call us today!

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The Ultimate Checklist for Effective Real Estate Website Design

If you’re looking to create an amazing online presence, look no further than the complete checklist below.

At Agent Image, we are all about making websites that work. We take pride in designing effective lead-generating and award-winning websites for real estate professionals with high standards and high aspirations.

Gearing to make an impact in the online space? Here’s everything that your real estate agent website needs to have:


    Your agent website is an extension of who you are, what you do, and how you stand out as a real estate professional. It’s an introduction and an exhibition of sorts for your expertise and style of service. It should be a platform where first-time and long-term clients alike can feel that they are interacting directly with you.

    Do you have the following?

    • A clear and easy to read headline
    • A unique and recognizable logo design
    • A memorable color scheme
    • A set of fonts that represents your style

    The internet is a perfect platform for high-quality multimedia content, so use compelling imagery to emphasize your brand. In this age of HD and UltraHD screens, be sure not to be left behind. Communicate clearly by complementing your content and online tools with eye-catching photos and videos captured with the latest technologies.

    Do you have the following?

    • <img Your best agent photo or team photo
    • <img High resolution property photos
    • <img Scenic landscape photos of your area
    • <img Banner photos to spruce up text-heavy pages

    Your agent website is more than just a location on the internet; it’s also your voice on this wide and far-reaching expanse of opportunity! Use your voice to genuinely connect and resonate with your audience. If your secret to success in the real estate business is your charm and savvy, make sure that both shine through on your website, too!

    Do you have the following?

    • <img A simple and descriptive slogan for your business
    • <img A mission statement with your core values
    • <img A video introduction to your website
    • <img Friendly and inviting messages instead of canned responses

    If you really want to make your website really connect with your users, treat it like you’re telling a story. Showcase your personality and your best qualities to make your content genuine and relatable. It always helps to stay grounded if you’re aiming to achieve greater heights.

    Do you have the following?

    • <img A short video to introduce yourself
    • <img A concise bio about your experience over the years
    • <img An article about your company and industry expertise
    • <img  A set of well-written and informative blog articles

    Another aspect of your website for you to take advantage of is the opportunity to demonstrate your expertise in the field. Packing useful tools, resources, and content into your agent website means greater engagement, and eventually greater potential to create new business.

    Do you have the following?

    • <img A set of articles about the areas where you specialize
    • <img A list of your success stories or client testimonials
    • <img A directory of local resources
    • <img A preview of your credentials and affiliations

    Communication is always a two-way street. Be sure to make it convenient for your users to reach out to you. Keep your contact information, message fields, or links to your contact page visible and accessible so they can send you inquiries within seconds.

    Do you have the following?

    • <img A phone number and email address that’s one click away
    • <img A list of your top areas of expertise
    • <img A visual map of your location
    • <img A full set of links to your social media pages

    Establish a secure foundation for your online home. Make your URL unique and easy to remember, so your target users can easily find your agent website. Make it catchy and descriptive of your expertise and/or location.

    Do you have the following?

    • <img A strategically chosen URL for your expertise and location
    • <img A fully responsive website for viewing on mobile devices
    • <img A security certificate for added protection
    • <img A professionally branded email address

    Don’t let your expert-quality content go to waste. Be sure to walk your site visitors through what you have to offer with clean and easy navigation. Bridge the gap with your audience by providing easy options to get the results they’re looking for.

    Do you have the following?

    • <img A concise navigation menu to help your site visitors
    • <img A call-to-action button on every page
    • <img A chat plugin for real-time response
    • <img A lead capture form or opt-in feature to get in touch immediately


  • A distinctive brand needs beautifully designed elements
  • A unique look needs a handpicked collection of complementary images
  • A genuine message needs a selection of well-chosen taglines
  • An authentic story means lending your own voice and expertise
  • A resource-filled website needs readily available tools and helpful content
  • An easy-to-use website needs prominent contact information
  • A successful domain needs a secure platform and professional setup
  • An effective website always puts priority on a seamless online browsing experience

Create an online presence that makes you outshine and outperform the competition. Let’s get started on transforming your real estate agent website. Talk to the design experts and marketing specialists at Agent Image by calling 800.979.5799 today.

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Defining Design: A Glossary of Website Design Terms You Should Know

Here at Agent Image, design is not just about looking good; it’s more about creating something that works. From catching your target audience’s attention, to keeping them engaged with your content, all the way to turning them into leads that generate new business — all these are essential to a well-designed agent website.

Learning design begins with understanding the terms and concepts commonly used in this field. To help you along your website design journey with Agent Image, here are some basic words and phrases to remember:

User Experience Designer at Work

  1. Above/Below the Fold — “Fold” carries over from newspaper design terminology, referring to the top and bottom halves of a broadsheet. In website design, content “above the fold” refers to all elements that appear onscreen as soon as the page loads, whereas “below the fold” are those that appear immediately below.

  2. Alignment — The positioning of elements like text, images, and icons in a webpage layout. Alignment not only affects the readability of content, but also its aesthetic presentation. Seasoned designers can use creative alignments to package information in innovative ways.

  3. Backlink — These are links found on other websites that lead users to your own. You can create backlinks when you contribute to a colleague’s blog or an online publication. Backlinks help boost your website’s SEO results, especially if the platform you submitted to is a high-ranking one.

  4. Bandwidth — Bandwidth refers to either (a) the speed or rate at which data is transferred online or (b) the amount of data that can be transferred from a web host in a given period. In both senses of the term, high bandwidth connections allow more content to be accessed through both better speeds and more data allocation.

  5. Bounce Rate — The percentage of users that leave a website without clicking through to other pages. High bounce rates are red flags that suggest that either (a) the navigation of the website or (b) the quality of its content needs to be improved.

  6. Browser — This refers to the programs or apps used to view websites. Programs like Google Chrome, Mozilla Firefox, Safari, Opera, and Microsoft Edge are internet browsers.

  7. Call-to-action (CTA) — In website design, CTAs invite users to make a particular action. CTAs are important lead generation tools. These can be as simple as a “Read More” link on a homepage blurb leading to a more detailed page inside the website. Not limited to buttons, they can also be more strategically crafted to suit a product’s relevance, such as Evernote’s “Remember Everything” blurb, or to distinguish between different offers, such as Spotify’s differently colored free and premium CTA buttons.

  8. Clickthrough Rate (CTR) — The percentage of website visitors that lingers and advances onto another part of your website, specifically to pages and features tied into a marketing action or campaign. The CTR is a reliable indicator of the level of engagement users have on your website, as well as the effectiveness of your calls-to-action.

  9. Color Palette/Scheme — The combination of colors used throughout the entire website. Color palettes lend a unifying theme across different pages in a website, helping create a distinctive identity and brand recall.

  10. Domain — Essentially, a website’s name. Domains are composed of a combination of letters, numbers, and occasionally hyphens and end with an extension, such as .com, .org, and .net.

  11. Favicon — Small icons that appear beside the website name on a browser tab. These icons are customizable and may be used to display a logo to boost brand identity and recall.

  12. Fixed Header — A bar that is always visible to website users even as they continue scrolling down a page. Fixed headers keep main navigation links accessible, making sure that users can click on them any time they need to.

  13. Focal Point — A central item or area where a viewer’s eye is drawn to on a website. Good web design involves knowing which parts of the website should demand the user’s focus, whether it’s a piece of content or a call-to-action.

  14. Grid — In website layouts, grids are a series of intersecting vertical and horizontal lines that provide a structure to organizing content on a webpage. Grids guide designers in aligning and organizing content so that they are visually appealing and easy to absorb.

  15. Landing Page — This is the first webpage that users see when they enter a website. Landing pages can be creatively structured to encourage a specific marketing action or further engagement with more content throughout the website.

  16. Mobile Optimization — This refers to designing a website such that it performs on mobile devices as well as it does on a desktop computer. This typically involves a responsive website design that automatically adjusts to narrower screen resolutions, such as mobile phones’ and tablets’ portrait-oriented displays, while retaining all of the content.

  17. Web Designer Planning Mobile Application Layout

  18. Navigation — In design terms, this refers to the system that enables users to move around a website from one location to another. Website navigation elements include menus, links, buttons, pagination, and other similar elements.

  19. Negative/White Space — The empty space that surrounds certain elements of a design. Negative space is just as important in website design as the content or information placed on a webpage. Empty spaces enable better readability and prevent users from being overwhelmed by too much clutter on any given page.

  20. Pixel — This refers to the smallest element of a digital image. As dots per inch (dpi) or pixels per inch (ppi), pixels also serve as a unit of measure that determines how an element will look on a webpage layout.

  21. Serif — In typography, this refers to the small line or projection at the end of a stroke of a letter. Times New Roman, Garamond, and Baskerville are common examples of serif typefaces, whereas Arial, Calibri, and Helvetica are sans serif typefaces.

  22. Type/Typeface — A collection of letters, numbers, punctuations, and other characters in varying designs. Typeface can also be referred to as a “font family” and may appear in a variety of font sizes and styles, such as bold, italicized, condensed, or light.

  23. Responsive Design — In website design, this is the practice of enabling a website to recognize and automatically adapt to the display on which it is being viewed. A responsive website’s typical horizontal or landscape view on a desktop computer will appear in a different view that is better suited for a portrait or vertically-oriented tablet or mobile phone screen.

  24. URL — Short for ”Uniform Resource Locator,” this term refers to the address that users type into their browsers to access a website or specific sections of any website.

  25. User Experience — This refers to all aspects of a user’s interaction and engagement with a website, from discovery and access, to ease of use, to their response to specific CTAs as well as their feedback. User experience should be a primary consideration when embarking on any website design project.

  26. User Interface — This refers to the set of controls and actions that enable users to experience and interact with a website and its contents. User interfaces include elements like menus and toolbars, buttons, windows and tabs, and the like.

There’s more excitement in being part of the design process than just seeing the final product. Start building a new bank of knowledge with this preliminary design glossary and get ready to discover more as you partner with Agent Image.

Let’s get started today. Call 800.979.5799 for your free consultation with our design experts and marketing strategists. Soon you’ll be on your way to a path towards greater success — equipped with a strong website designed to excel in today’s dynamic, interactive, and highly competitive internet-powered market.

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